5 HABITS OF HIGHLY SUCCESSFUL MARKETERS:
A Win-Win-Win Approach to Marketing Professional Services
Engineering, environmental, and other professional firms value "seller-doers," that is, individuals who are effective both in marketing and in managing projects.
Assuming that you are familiar with marketing fundamentals as a result of experience and/or continuing education (e.g., as presented in this 2010 Midwest GeoSciences Group webinar "Marketing and Relationships: The Key to Your Company's Future and Your Personal Success"), this webinar will take you up to the next level.
Learn to automatically say and do the right things so that you,
your firm or other employer, and the client/owner benefit
– a win-win-win result
Individuals: This presentation advocates developing habits that enhance your effectiveness in the people-intensive marketing process. These habits enable you to almost automatically say and do the right things so that you, your firm or other employer, and the client/owner benefit – a win-win-win result. For most individuals, some of these positive habits will replace negative, counter-productive actions.
Managers/Executives: All of your personnel are potential marketers. Almost every day, they are "out there" in the midst of potential clients and projects. However, some individuals are not aware of their marketing potential and/or they lack the "know how." This webinar stresses the development of five habits that will enable more of your personnel, at all levels, to enhance their and, therefore, your marketing effectiveness.
You Will Learn To:
- Understand the power of your habits
- Reduce marketing-related stress
- Refine question asking skills
- Apply proven win-win-win approaches
- Engage more personnel in the marketing effort
- Improve marketing effectiveness
- Enhance seller-doer roles
- Habits: We are usually on "automatic pilot"
- Using habits to everyone's advantage
- The seller-doer challenge
- 3 – step marketing model
- 5 powerful habits
- 30 marketing questions
- 5 levels of listening
- The knowledge pyramid
- Connecting habits to the marketing model
- Resources for additional study
Stu Walesh, Ph.D., P.E., Dist.M.ASCE, D.WRE Author of "Managing and Leading: 52 Lessons Learned for Engineers and Urban Surface Water Management"
Stuart G. Walesh, Ph.D., P.E., Dist.M.ASCE, D.WRE is an independent consultant providing management, engineering, education/training, and marketing services. He has 40 years of engineering, education, and management experience in the government, private, and academic sectors. Stu has served as a project engineer and manager, department head, discipline manager, marketer, legal expert, professor, and dean of an engineering college.
Water resources engineering is Stu Walesh's technical specialty. He led watershed planning, computer modeling, flood control, stormwater management, and floodplain management projects.
Stu authored or co-authored five books, including Managing and Leading: 52 Lessons Learned for Engineers and Urban Surface Water Management. He authored or co-authored many engineering and education publications and presentations and facilitated several hundred workshops, seminars, webinars, and meetings throughout the U.S. For the past decade, he has been active in the effort to reform the education and early experience of engineers. Stu has been recognized with awards from ASCE, ASEE, NSPE, and the University of Wisconsin.
||299.00 USD Per Webinar
||Session Slides (PDF)
Record of Attendance Form (PDF)
|Number of Participants:
||Unlimited from a single computer (Broadcast webinar in your conference room or auditorium for no extra charge)
|Continuing Education Certificates:
||Unlimited. $14.95 each. Official CEU certificates are available as an option and only available at the time of webinar participation from Northern Illinois University. Ordering steps are given at time of webinar order.
||On-demand, anytime 24/7.
||Buy 3 on-demand webinars, and get 3 on-demand webinars for free!
||Stu Walesh, Ph.D., P.E., Dist.M.ASCE, D.WRE
Author of "Managing and Leading: 52 Lessons Learned for Engineers" and "Urban Surface Water Management"
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