On-Demand Webinars

MARKETING & RELATIONSHIPS:
The Key to Your Company's Future and Your Personal Success

Hidden in this down market is the opportunity for you, as a member of the professional staff, to learn about or brush up on some marketing fundamentals so that you can help your company do well and even thrive. And you managers, take a fresh look at how you and your team market services. Now is the time for everyone to more fully utilize their knowledge and experience and reach out to existing and potential clients who, incidentally, are also facing difficult times and may appreciate an empathetic listener with fresh ideas. Given guidance, essentially anyone can contribute to the company's marketing effort by viewing and practicing marketing as a trust-building, inquiring process in which the company and the client "win".

Unfortunately, the word "marketing" often engenders negative reactions or connotations. Not in this webinar! This 60 minute event presents a positive, proactive, win-win approach to marketing that professionals can ethically and enthusiastically embrace and with which they can achieve results, for them and those they serve. Participants receive a handout summarizing the webinar and including a list of supporting articles, books, e-newsletters, and websites.

WHAT YOU WILL GAIN:

• Improve awareness of marketing responsibilities and opportunities
• View marketing positively
• Broaden participation in marketing by engaging more personnel
• Distinguish between marketing and selling
• Enhance your marketing knowledge and skills
• Leverage your technical capabilities
• Prepare a personal marketing plan
• Understand why building relationships is more valuable than winning projects
• Increase your company's marketing return on investment

TOPICS:

• Attitude toward marketing – from negative to positive
• Financial necessity
• Catching vs. fishing
• 3-part marketing model
• You cannot not market
• If a project is an apple, a client is an apple tree
• Farmer and hunter marketing
• Benefits versus features
• Results of marketing studies
• 12 marketing tips
• What works and what doesn't
• Resources for additional study