On-Demand Webinars

5 HABITS OF HIGHLY SUCCESSFUL MARKETERS:
A Win-Win-Win Approach to Marketing Professional Services

Engineering, environmental, and other professional firms value "seller-doers," that is, individuals who are effective both in marketing and in managing projects.

Assuming that you are familiar with marketing fundamentals as a result of experience and/or continuing education (e.g., as presented in this 2010 Midwest GeoSciences Group webinar "Marketing and Relationships: The Key to Your Company's Future and Your Personal Success"), this webinar will take you up to the next level.

Learn to automatically say and do the right things so that you,
your firm or other employer, and the client/owner benefit
– a win-win-win result

Individuals: This presentation advocates developing habits that enhance your effectiveness in the people-intensive marketing process. These habits enable you to almost automatically say and do the right things so that you, your firm or other employer, and the client/owner benefit – a win-win-win result. For most individuals, some of these positive habits will replace negative, counter-productive actions.

Managers/Executives: All of your personnel are potential marketers. Almost every day, they are "out there" in the midst of potential clients and projects. However, some individuals are not aware of their marketing potential and/or they lack the "know how." This webinar stresses the development of five habits that will enable more of your personnel, at all levels, to enhance their and, therefore, your marketing effectiveness.

You Will Learn To:

• Understand the power of your habits
• Reduce marketing-related stress
• Refine question asking skills
• Apply proven win-win-win approaches
• Engage more personnel in the marketing effort
• Improve marketing effectiveness
• Enhance seller-doer roles

TOPICS:

• Habits: We are usually on "automatic pilot"
• Using habits to everyone's advantage
• The seller-doer challenge
• 3 – step marketing model
• 5 powerful habits
• 30 marketing questions
• 5 levels of listening
• The knowledge pyramid
• Connecting habits to the marketing model
• Resources for additional study